Few things have more glitz and pomp than the Superbowl halftime show. But if execs had their way, 2017’s version would have been a radical departure from years past.
Rumour has it the 2017 halftime performance was initially offered to Adele. British tabloids reported a source with inside knowledge saying “There is nobody bigger in the world than Adele right now and organizers are doing absolutely everything they can to try to persuade her to sign up”.
Adele is big, you see. And we’re the Superbowl. We’ve got to have the biggest star. That’s the boardroom discussion, in essence.
Yes, Adele is a huge star. But she’s a star best known for her soul-crushing ballads that bring tears to the most hardened hearts. A star who just gets on stage and belts it out. No awe-inspiring theatrics expected from today’s artists.
Can you imagine? Two football teams spend two quarters trying to smash each other into mush and then Adele follows up by raining down the misery. At least there would be consistency. Can you imagine grown men with cheese heads sobbing uncontrollably to Someone Like You as face paint drips down their face?
Thankfully, Adele has enough sense to know what she is and what she isn’t. At a recent concert she told a Los Angeles audience, “First of all, I’m not doing the Super Bowl. I mean, come on, that show is not about music.”
Adele is about wearing gorgeous, shimmering dresses, getting up there and belting it out. No pomp, no special effects. Just her and the broken hearts.